![]() ![]() Keep in mind that gate-folds, accordion, or Z-folds are not automation compatible. One sheet of paper quarter-folded creates four panels. Quarter-fold: folded twice with each fold at a right angle (perpendicular) to the preceding fold.The final folded edge is on the leading (shorter) side. Oblong: paper folded once to form two rectangular panels with one elongated dimension and parallel opposite sides.Tri-fold: folded twice forming three panels.Bi-fold: folded once forming two panels.The folding methods and the subsequent number of panels created when folding a single sheet of paper are: Minimum cover paper weight is 100# basis weight or equivalent.Folded self-mailers must not exceed 3 ounces in weight.If your internal panel is shorter, it must be covered by a full-size panel.External panels must be equal or nearly equal in size.If you do, keep the following regulations in mind: You may opt to do a folded self-mailer, a letter sized mail piece that is folded into two or more panels. A piece with the address printed in portrait orientation or a square piece would not meet the standards necessary to qualify for the lowest postage rates. The USPS defines the length of a piece as the edge parallel to the delivery address. Divide the length of the piece by the height and if the result is between those two numbers, it’s good. To avoid non-machinable surcharges, the ratio must fall between 1.3 and 2.5. Stock that is too heavy or stiff won’t pass muster.įinally, consider aspect ratios, or the relationship of the height to the length. The mail handling equipment requires mail to be flexible as it passes over belts and rollers. Similarly, bleed-throughs can also cause readability problems so check your printing and choose the paper carefully. You should also avoid highly reflective stocks for the same reason. Postal automation equipment cannot read addresses if they are printed on a dark background, so keep the area for the address and postal barcode white or light-colored. On top of those principals, the USPS has several technical requirements to which you must adhere. Use a strong call to action, be clear, offer value, and be relevant. The same good design principles that apply to all printed pieces pertain to direct mail. ![]()
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